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How to Create a Professional Looking Press Release

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Below is a Sample Art Press Release which shows you how an artist can put together all of the elements that we spoke of earlier.  This sample press release provides the reader with a graphic demonstration of how the required content is placed within the press release.  In addition, this sample demonstrates the proper formatting and design elements which creates a professionally presented press release, based on the earlier posts that we linked. 

By following this format, along with a well written and newsworthy post, an artist will be dramatically increases their chances of having a news editor accept this press release for publication.  In addition, the general public and art industry professional will be interested reading this press release too.

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                                      Sample Press Release

FOR IMMEDIATE RELEASE

(TITLE) Bill Smith Chosen to Exhibit His Art in a Solo Show

(INTRODUCTION) NEW YORK CITY, NY – December 1, 2011/ – Award winning artist Bill Smith announced today that his abstract series “Surfaces” was chosen for a solo art exhibition at the Sample Art Gallery in New York City, NY. Bill Smith is an international artist who is known for his dynamic and colorful abstract oil paintings. The Sample Art Gallery has selected Smith’s work for a solo show in the spring of 2012.

(BODY – 1) Bill Smith’s abstract series “Surfaces” was chosen through an art competition which was conducted last September 2011 by the Sample Art Gallery. There were 225 worldwide artists who competed in this event, with the winning artist being awarded with a solo show at the art gallery. The dates for this show are May 15, 2012 through June 30, 2012.

(BODY – 2) Bill Smith lives and creates his art in New York City and has been an artist there and abroad for more than 25 years. Regarding this art show Smith stated “I am very pleased and gratified to be chosen by the Sample Art Gallery for this solo show. It is nice to be recognized locally in the art capital of the world (NYC) and also because it is where I live and work.”

(SUMMARY SECTION) The Sample Art Gallery has recently been refurbished and updated to be able handle larger crowds and more art events in the future. The gallery will soon have announcements on their new Summer Art Series which will showcase local artists from lower Manhattan. The Sample Art Gallery is located at 212 ½ West 18th Street, New York, NY 10111. They are open daily from 1:00 PM to 5:00 PM – Tel. 1-999-490-3530.

(ABOUT SECTION) About Artist Bill Smith:

Bill Smith lives and works in Brooklyn, New York. His artwork is represented in the permanent collections of museums worldwide, including the Metropolitan Museum of Art, the Museum of Modern Art, NYC, and the Mc Williams Gallery of Art in Washington, D.C. Bill Smith is currently on the faculty of the Bloomfield University where he teaches art history and his website can be found at www.whereisbillsmithsart.com. He also can be reached at bsmith@whereisbillsmithsart.com.

(CONTACT SECTION) Contact Information:

Telephone: 1-999-490-3530

Email Address: bsmith@whereisbillsmithsart.com

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